We call Paris one of the four fashion capitals, together with Milan, New York and London, but truly Paris is nothing less but the only fashion capital of the world. We aren’t stating that just out of pure love for the City of Lights but merely as a fact.

This magnificent city is the cradle of fashion. The beginning of fashion as we know it Until the 1850’s clothing design and creation was handled by largely anonymous seamstresses and the term fashion design was still unknown. It was Charles Frederick Worth who first established a brand and sewn his label into the clothes he designed. He set up his maison couture in Paris, and enjoyed such success that he was able to dictate to his customers what they should wear, instead of following their lead as earlier dressmakers had done.

The term couturier was created in order to describe him and only clothing created after 1858 are considered as fashion design. Haute Couture The art of dressmaking got its term in 1850’s with first real fashion designer Charles Frederick Worth and is today crafted with a tight set of rules set by Chambre de commerce et d’industrie de Paris. Haute Couture designs are made-to-order for private clients, with one or more fittings, the design house must have an atelier in Paris that employs at least fifteen staff members full-time, and has twenty, full-time technical people in at least one atelier. Last but not least they must present a collection of at least fifty original designs to the public, both day and evening garments, in January and July of each year.